FREQUENSEA - ASEAN Music Conference

The name frequenSEA blends "frequency," symbolizing connection,resonance, and harmony, with "SEA," representing the SoutheastAsian nations under ASEAN.

This fusion reflects the conference’s mission: to amplify ASEAN’smusical identity, foster collaboration, and establish the region as aglobal powerhouse in the music industry.

• 21st & 22nd October 2025 (Tuesday & Wednesday)

• 12.30 Noon - 8.30 PM

• Grey Box, GMBB KL

• 200 Pax

• Free for All (upgrade for privileges)

Day 1: Opening Ceremony & Topic - Innovation and Identity in Music 

12:30 PM – 2:00 PM | Guest Arrival 

• Registration & networking session.
• Light refreshments and traditional ASEAN music performance.
• Meet & greet session with industry leaders and speakers.

2:00 PM – 2:45 PM | Music Score Book Launch

• Official Launch of Music Score Book of Tan Sri Ahmad Nawab

3:00 PM – 3:45 PM | Keynote Address: “Kita Bagi Jadi / Make It Happen”

• Speaker: Dato’ Zainal Abidin (MY)

4:00 PM – 4:45 PM | “The Hidden Economy of Music : Why ASEAN Musicians Deserve More Than Applause”

• Speakers: Rashidah Ridha Sheikh Khalid, Copyrightconsultant

5:00 PM – 5:30 PM | Coffee Break & Networking + ACT 1

5:45 PM – 6:30 PM | “Building Malaysian Identity, Independently”

• Speakers: Balan Kash, Malaysian Hip-Hop Artist

6:45 PM – 7:30 PM | Maghrib break + ACT 2

7:45 PM – 8:30 PM | “The Sound of Us : Crafting ASEAN’s Sonic Indentity for a Global Stage”

• Speakers: Rendra Zawawi (MY)

Day 2: Topic - Business, Trends, and the Future of ASEAN Music

12:30 PM – 2:00 PM | Guest Arrival 

• Registration & networking session.
• Light refreshments and traditional ASEAN music performance.
• Meet & greet session with industry leaders and speakers.

2:15 PM – 3:00 PM | “ASEAN: Pathways to a Self-Sustaining Music Powerhouse”

• Speaker: Jono Harrison (AUS), Music Industry Consultant | Ex-Spotify, UMG, triplej

3:15 PM – 4:00 PM | TED-Talk Style : “How to shape the future ofmusic and AI fairly?”

• Speakers: Kartini Ludwig (AUS), Director and Founder of Kopi Su Studio and Koup Music

4:15 PM – 5:00 PM | Break / Fireside Chat + ACT 3

5:15 PM – 6:00 PM | TED-Talk Style “Outlook and FutureMusic Branding for ASEAN”

• Speakers: Kukuh Rizal Arfianto (IND)

6:15 PM – 7:00 PM | TED-Talk Style : How can we Create aMore Sustainable Live Music Ecosystem for ASEAN”

• Speakers: Piyapong Muenprasertdee or ‘Py’ (TH),Founder, Bangkok Music City

7:45 PM – 8:30 PM | FrequenSEA Closing Show (ACT 4)