Forum: From People, For Community: The Story of Keretapi Sarong Civic Gatherings

Join us as we uncover the inspiring journey of Keretapi Sarong—a unique civic gathering that celebrates culture, community, and togetherness. From its grassroots beginnings to becoming a vibrant national movement, this session will explore how ordinary people came together through creativity, heritage, and civic spirit to create an unforgettable shared experience.

Speaker: Shamsul Bahrin Zainuzzaman

Shamsul Bahrin Zainuzzaman is the Co-Founder and Business Development, Event & Public Relations Director of LOCCO Malaysia, a community-driven collective he established in 2017 to celebrate and showcase the nation’s culture, heritage, and people. He has spearheaded some of Malaysia’s most iconic cultural activations, including the rebranding and growth of Keretapi Sarong into the country’s largest public cultural flashmob, along with initiatives such as Hari Sarong, Lenggong Outdoor Festival, Lenggang Kebaya, and Batik On Lah!. Known for blending storytelling, PR expertise, community engagement, sponsorship building, and cultural diplomacy, Shamsul has positioned LOCCO as a leader in creating events that empower local communities, preserve heritage, and contribute to Malaysia’s nation branding both locally and regionally.

Moderator: Lin Siew Chin, Head of Department cum Lecturer, Public Relations Department, New Era University College

She is a communications professional with a background in media and marketing. Born in Malaysia, she holds a Master’s in Integrated Marketing CommunicationfromUniversitiSains Malaysia and a Bachelor’s in Mass Communication from UCSI University. She previously served as Project Manager for the I Want Festival.

Date: 14/9/2025 (Sunday)

Time: 4:30pm-6pm 

Venue: Jetty 35

*Conduct in English