ASBX Business Challenge Finale Idea Pitching

HOW MIGHT WE SOLVE FIRST MILE/ LAST MILE CONNECTIVITY FOR URBAN MOBILITY?

For many citizens (especially those in suburban areas), public transport is an uninviting option if transit stops are too far from their home or place of work. While ride-hailing and other sharing options provide opportunities to complement public transport, the challenge is how to overcome the first-mile / last-mile problem and enable user-centric journeys by integrating public transport with alternative services such as ride-hailing, ride-sharing, vehicle-sharing, and smart ticketing services, or.